Bibigo - Street Food in your Home
 An initiative to remember the closed down street food district in Busan, South Korea,
known as the Haeundae Pojangmacha-chon, that has been operated for over 50 years.




PackagingBibigo will create a series of meal-kits of Korean street foods
that were sold at the Haeundae Pojangmacha-chon.

The red and yellow signature packaging resembles
the actual design of the local food stores.




Use of ProductIn these meal-kits, bibigo will include the store’s name and menu
as well as their individual stories.

Along with the real store owner’s face, customers are able to
read through the description of their recipie and how
bibigo has brought back the history of their memorable food.