Public Service Announcement - 
Why is Convenience Only for Wrinkle-Free Hands

This public service annoucement print series, titled "Why is Convenience Only for Wrinkle-Free Hands,”
addresses three critical issues in South Korea: an elderly person standed without access to a taxi app,
another struggling with food delivery that relies on apps rather than phone call orders,
and a third turned away from a sold-out baseball game due to online ticket sales.

The central symbol throughout is the smartphone which symbolizes the impact of digital advancement.
In the print, the hand holding the smartphone is portrayed specifically with a young,
wrinkle-free hand to emphasize that it is the younger generation who enjoys the
convenience of digital advancements. This imagery underscores the digital divide, illustrating
how modern conveniences often exclude the elderly, highlighting their
struggle to adapt to a rapidly advancing digital world.

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