Airbnb - Airb n Bouquinistes
Paris Olympics Committee has decided to remove the bookstand before the 2024 Olympics Seine ceremony. Many
of the famed ‘bouquinistes,’ who have long sold books on the banks of the river, are outraged at this decision.
This is a significant issue for Airbnb, especially when the brand is about helping local communities and
its young audience, who believe in local stores that give them a sense of belonging. That’s why we’ll work with Airbnb houses
along the Seine River and turn them into customized ‘bouquinistes’ stores during the Olympics.
2024 American Advertising Awards - GOLD / SILVER
2024 Clio Awards - SILVER / BRONZE
2024 New York Festivals - SHORTLIST
2024 부산국제광고제 (Mad Stars) - FINALIST
2024 Clio Awards - SILVER / BRONZE
2024 New York Festivals - SHORTLIST
2024 부산국제광고제 (Mad Stars) - FINALIST
FILM
Paris is hosting the 2024 Summer Olympics.
However, the Olympic Committe has decided to temporarily remove bouquinistes for security reasons.
What can Airbnb do to keep their culture?
However, the Olympic Committe has decided to temporarily remove bouquinistes for security reasons.
What can Airbnb do to keep their culture?
InteractiveAirbnb will bring the iconic kiosks along the Seine river to peoples’ homes.
We’ll sell books, posters, and other iconic goods to keep the culture.
We’ll sell books, posters, and other iconic goods to keep the culture.
Out of HomeTourists and Olympic fans will be able to find our stores through posters and signs on buildings.